TherPup came to us with a strong pet-care community, but its brand looked different everywhere across social media, stories, events and offline communication.

We stepped in to bring it all under one identity. From refining the brand’s visual communication and social media to shoots, campaigns, event collaterals and on-ground experiences, we worked across both the Whitefield and Sarjapur outlets.

Our work also extended beyond everyday content including brand collaborations such as Zepto, pet-led events and experiences that brought together names from across India’s pet-care ecosystem.

For us, TherPup became about making the brand feel as lively as the community around it online and on-ground.