GOOD IDEAS DESERVE
TO GO PLACES.
We're Murraad, a creative studio bringing together strategy, design, marketing and technology to build brands that mean something.
BANGALORE • KATHMANDU • INDORE
THE WORK
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Bingo Bee
KIDS' ENTERTAINMENT
Therpup
PET CARE & HOSPITALITY
The Tamarind Tree
HOSPITALITY
House of Pepe
KIDS' ENTERTAINMENT
Chango's
F & B
Mocha Cat
HOME & LIFESTYLE
THE SERVICE
Branding & Identity
We build brands from the first
idea to the final identity.
Brand Strategy · Positioning · Naming · Logo & Visual Identity · Brand Guidelines · Packaging & Collaterals
Marketing & Campaigns
We help brands stay relevant, tell better stories and connect with the right people.
Social Media Strategy & Management · Creative Campaigns · Content Production · Photography & Films · Influencer Marketing · Performance Marketing · Brand Activations & Experiences
Technology & Digital
We create digital experiences that look good, work smoothly and help businesses grow.
Web Development · App Development · Software Development · AI & Automation · UI/UX Design
THE PERSON BEHIND MURRAAD
Chelsy Bothra, the mind
behind the ideas.
Chelsy Bothra is a brand strategist, creative director and founder of Murraad Creatives & Co., with over seven years of experience across branding, marketing and creative communications.
A Christ University alumna with a design background from LISAA, France, she has worked with brands across fashion, F&B, lifestyle, hospitality and technology, including Aditya Birla Group, Pirelli Tyres, Free Fire India, Rapido and many more. Her work has been recognised by Lakmé Fashion Week, Humans of Bombay, featured in The Times of India, and awarded by the German Design Council.
What excites Chelsy most is the person behind a brand. She loves working with founders who genuinely believe in what they're building. Known for her attention to detail and ability to understand a brand beyond its brief, she believes good branding isn't just about how something looks, but why it exists in the first place.
Murraad never felt like an agency. Chelsy understood our brand like her own & became our go-to person for everything brand-related. A team we could always count on even at Mid-night!
Vishal Kumar Gupta
The Creative Kitchen
From branding to social media and paid marketing, What truly sets Chelsy and her team apart is their service-oriented approach and how genuinely they take feedback and act on it.
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Preeti Machani
The Tamarind Tree
From BTL campaigns for Pantaloons & our other in-house brands to South Zone marketing initiatives, they understood, adapted quickly and delivered work that was practical, creative and effective.
Asheesh Nigam
Aditya Birla Group
WE LOOK GOOD ON GRAM •
![Restaurants obsess over ambience, interiors, and plating.
Then hand you a QR code.
A menu isn’t just information.
It’s part of the dining experience.
Physical menu or QR menu — what’s your pick?
#restaurantmarketing #restaurantowner #hospitalitymarketing #menudesign #customerexperience
[ restaurant marketing, physical menu vs QR menu, QR code menu, restaurant branding, menu psychology, menu engineering, hospitality marketing, customer experience, restaurant business, menu design, restaurant owner tips, food business marketing, dining experience, restaurant strategy, hospitality industry, customer behavior, restaurant social media, digital menu vs physical menu, restaurant growth, menu design psychology, restaurant reels, hospitality business, guest experience, restaurant content marketing, food industry ]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/727346057_18166866337430902_4923358897989331582_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=HmIH188uZ7MQ7kNvwFABoag&_nc_oc=AdoVtROZ1YvDRVaO1Yf66hbVN-pOXwKMLDX84ZN-paWXvKfOs2d1pG09RwRPRXU7xGc&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=2bxQSC5WvGbWCohKwhWT2w&_nc_tpa=Q5bMBQJPEO2mHf7-RZBR1ePN1TqOfXSiiKSt1OhJXzoqZvD7b0c3lmKUcGgJAwgyOQ9NJPum15V6xG57&oh=00_AQPKlgsth-HFUf9G-WaNL-Wi5Rt6g9YMnipSIqJqlPiw-A&oe=6AD6E915)
![Last thing i want to do when I’m hungry is check your QR menu!!😒
#murraadcreatives #bangalore #restaurant #mistakes #menu
[ restaurant, restaurant owners, mistake by restaurant owners, Bangalore, Bengaluru, physical menu, QR menu, restaurants in Bengaluru, restaurants in Bangalore ]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/726411784_18166695580430902_8085531066946510412_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=i2S3wHc5fuEQ7kNvwEHpjDW&_nc_oc=AdrPViY7KW3UBcw_xrfMSa9O-wNtCv65DHwYrnUGCL42_DSRBI0nh2s7RASUC8oL-AY&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=2bxQSC5WvGbWCohKwhWT2w&_nc_tpa=Q5bMBQJ25iv_wWBkkR9QH-8we6aBf1xTqFJOUH8iS_RI0bxMiNqBFmHTX-s335oWw_lXoAHNHDMltAVo&oh=00_AQOuqJ-3bT3EWx1mZHnl02tD7ul8Iz5bHp6F69Lw5EwBsw&oe=6AD70545)
![Two different worlds, one sushi bar in Japan, and a laugh that started it all! Welcome to Sooshi Room, Bangalore🍣
Designed & brewed by Team Murraad:
Brand Identity, Menu Design, Stationery & Visual Direction
#murraadcreatives #bangalore #nepal #design #marketing
[Murraad, Bangalore, Nepal, design, menu, sushi, marketing, branding, stationery, shoot]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/703190997_18163941403430902_8432864857390956392_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=39199huvOEkQ7kNvwE9eOaR&_nc_oc=Adpyd0jng_QnRObjGZOFF3fM2JXZXTLXxlarovxAJtG3Ims3o58cS-aWi6abZFjbLTM&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=2bxQSC5WvGbWCohKwhWT2w&_nc_tpa=Q5bMBQLYJvUYbEks57q5_tnGXze374vs-pFWE_WHAqL7_HhybsB3EhU4Wmg96Sn14SCjzOrmHzlSC_HR&oh=00_AQMhNqNK_Wdb0GP0WvbzorjZ8WgAkG7v9OJRJDxEm70qFw&oe=6AD6E995)
![If AI alone could do it, everyone would already be winning🤷🏻♀️
#murraadcreatives #bangalore #designstudio #marketing #pivot
[Murraad, Bangalore, design studio, marketing, pivot, change, trends, viral, reels]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/705185561_18163734535430902_1551489524292776994_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=HddoNs2No6oQ7kNvwGq7vT3&_nc_oc=AdrvFpOVQSddMufQl2VfLH_jaYCwsejYT9I2dnEnzJycXIejcWc4VsVPaHdUF16yUy0&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=2bxQSC5WvGbWCohKwhWT2w&_nc_tpa=Q5bMBQLAtofuq5hF2qCimfsq7hvAIS5vGNS39Kgmwbng1ATn8Xk05-cbI4lVZgEVBAdNFxgFD9blQWXw&oh=00_AQOrNEWzzBrRHPXomonFCrzNpe21_B-tYnHu2sUypkc1Eg&oe=6AD6FC34)
Bangalore: Creware Coworks, 2nd Floor, Electronic City Phase I, Electronic City, Doddathoguru, Karnataka 560100, India
Kathmandu: Near Siddharth Bank, Kathmandu, Bagmati Province 44600
© 2026 COPYRIGHT MURRAAD CREATIVES & CO.
Proudly designed by Murraad Creatives & Co.