Our journey with The Tamarind Tree began when they were at around 3,000 followers but it became much more than growing a social media presence.

Working closely with Preeti Machani and the team, we refined the brand’s marketing, built campaigns around experiences rather than just beautiful wedding imagery, and learned how thoughtful storytelling could shape a hospitality brand.

Together, we also helped conceptualise Deepavali Sante in 2022, an experience that continues to be celebrated around Karnataka Rajyotsava every year.

Over the journey, the community grew to 50K+, but for Murraad, the bigger milestone was what the brand taught us. The Tamarind Tree became our introduction to luxury and hospitality marketing and shaped how we approach experience-led brands today.

Our work with The Tamarind Tree also gave us the opportunity to work closely on experiences featuring some incredible names from Karnataka’s cultural and creative landscape including Saalumarada Thimmakka, Vasuki Vaibhav and Parikshit Shetty.

From artist-led moments to cultural experiences, these collaborations pushed us beyond conventional wedding marketing and helped us understand how culture, community and hospitality can come together to build a brand people genuinely connect with.