Sushmita came to us wanting Mocha Cat to be more active on social media. But for us, social media is only one part of building a brand. The larger question was how do we take Mocha Cat beyond the screen and get more people to actually experience it?

We worked across social media strategy, content, art direction, photography and films, while also identifying hero products and building stronger product stories around them. The Breakfast Series became one of those wins the content clicked, the products got noticed, and orders followed.

Beyond digital, we explored offline brand experiences and exhibitions across Bangalore, including Food Stories, creating more ways for people to discover, interact with and remember Mocha Cat.

What started as social media slowly became about building a brand people could recognise online and offline. Also, Sushmita became one of the sweetest clients we get to work with. I hope she sees this someday! <3