From a name we weren’t sure about to a brand that learned how to HOP.

House of Pepe came to us with an ambitious idea: create a first-of-its-kind destination where everything for kids could exist under one roof.

And we were just getting started too.

The name House of Pepe came first. Then we noticed something hidden inside it - HOP. Kids hop. They jump. They play. They’re constantly moving.

But the identity still wasn’t clicking.

Until one rainy drive, when frogs seemed to be everywhere.

Frogs hop. Kids hop. House of Pepe = HOP.

That one observation became the world of the brand — the frog mascot, the playful visual language and “HOP & Unlock.” The story behind this naming and frog inspiration was also shared publicly by Murraad.

FROM IDEA → BRAND → LAUNCH

Murraad worked on House of Pepe from the ground up — brand strategy, naming and identity, mascot and visual world, website development, content, social media, marketing and launch communication.

Then the brand came to life physically: a 14,000 sq. ft., two-level destination in Kolkata bringing play, wellness, grooming, fitness, food, parties and experiences together for children and families.

AND THEN, WE LAUNCHED.

House of Pepe opened its doors in August 2022, with The Great Khali joining the launch as special guest. The launch included the Pepe frog mascot alongside activities, games and experiences for children.

What began with a blank page became a living brand.

We didn’t just market House of Pepe.
We helped build the world it would live in.