Chango’s started with a name. Aditya Goyanka gave us the “Go”, Kanishk Chandani gave us the “Chan” and Chango’s was born. From there, we built the brand world around Uncle Chang, our mascot "a traveller who made his way across Asia before finally landing in Lucknow, bringing all those flavours with him".

Entering Lucknow with a Pan-Asian brand wasn’t going to be easy. So we didn’t build Chango’s to live only inside a restaurant or on Instagram. We worked across brand strategy, identity, mascot development, social media, content, campaigns, photography and on-ground experiences to make the brand show up where Lucknow was showing up.

From concerts and city events to festivals and IPL seasons, Chango’s started becoming part of the city’s food and culture scene serving thousands of people beyond the restaurant itself. Today, the brand has multiple touch points in Gomti Nagar and a menu spanning Japanese, Thai, Chinese, Korean and other Asian influences.

And then came the products people started remembering from the Soju Bomb to Uncle Chang-led dishes and experiences. What began with two names and a mascot slowly became a brand Lucknow could recognise.

We didn’t just market Chango’s. We built its world and then took that world outside the restaurant.